Bio-Groom Super White Coat Brightener Dog Shampoo Super White is a mild, high quality, natural dog shampoo specifically designed to brighten white and light-colored coats.Our shampoo features special pearlescent brighteners that add brilliance and sparkle to your pet’s coat while making it clean, smooth, and easy to manage.Super White shampoo also helps prevent dryness, and the soy protein in it gives strength and body to your pup’s coat.Our shampoo is cruelty free and soap free, free of parabens and dyes, and safe to use with topical flea and tick treatments.Super White’s natural cleaners are derived from regrowable and 100% green sources of coconut oil.Directions: Wet the coat with warm water. Apply Super White Shampoo and work well through the coat while avoiding contact with eyes. Rinse. For best results shampoo and rinse again, then dry and groom as usual. Super White may be diluted with up to 8 parts of water. Purposely Made for Pet Lovers All Bio-Groom Products are cruelty-free and earth-conscious. We only use the finest, natural, human-grade ingredients and are completely transparent with our labeling. Our products treat your pets like the important part of your family that they are. Super Whitening Dog Shampoo Bronze Lustre Dog Shampoo Ultra Black Dog Shampoo Groom'n Fresh Shampoo So Gentle Shampoo Wiry Coat Shampoo Customer Reviews 4.6 out of 5 stars 2,555 4.4 out of 5 stars 187 4.5 out of 5 stars 1,036 4.7 out of 5 stars 526 4.5 out of 5 stars 253 4.4 out of 5 stars 206 Price $15.99$15.99 $15.99$15.99 — no data $15.99$15.99 $15.99$15.99 $15.99$15.99 Features Brightens & revitalizes all white & light-colored coats Deepens & enhances all shades of tan, red, & brown coats Intensifies black, charcoal, blue, & other dark colored coats Neutralizes odor in smelly dogs & delivers deep hydration Exceptionally mild & hypoallergenic for sensitive skin Adds texture, body, & coarseness for wiry coats Recommended by Professional Groomers ✓ ✓ ✓ ✓ ✓ ✓ Benefits Whitening coats, adding shine, cleansing Color enhancing, preventing dryness Dark coat color enhancing, moisturizing Deodorizing, moisturizing, adding shine Gentle cleansing, tear-free, pH balanced Texturizing, strengthening, brightening Contains Parabens or Dyes ✖️ ✖️ ✖️ ✖️ ✖️ ✖️ Scent Fresh Fresh Fresh Coconut Unscented Fresh Safe to Use with Topical Flea & Tick Products ✓ ✓ ✓ ✓ ✓ ✓ Made in the USA ✓ ✓ ✓ ✓ ✓ ✓